Mason's combines southern heritage recipes with modern technique. Chef Brandon Frohne channels by-gone eras when guests would convene in hotel public houses to dine and drink. The branding reflects the restaurant’s culinary heritage and craft by avoiding a heavily streamlined identity hierarchy. Instead, varied materials, colors, and graphics were selected to create a thoughtful balance between rugged ephemera and refined dining.
ROLE
Brand Identity
Strategy
Lettering
Website
Illustration
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