BLAKE NOEL

Design / Branding / Etc.


MASON'S COLLATERAL

Mason’s combines southern heritage recipes with modern technique. Located in the Loews Vanderbilt Hotel, chef Brandon Frohne channels by-gone eras when guests would convene in hotel public houses to dine and drink. As an extension to primary branding pieces I concepted a series of monthly recipe cards, a postcard and special event pieces. Thematically similar in approach, each item has it’s own character giving the brand personality and authenticity while keeping the guest engaged. Designed while at Green Olive Media
Branding/Identity
Concept Ideation
Lettering
Illustration
Featured in
Print Magazine RDA 2014
Under Consideration
Art of the Menu: Best of 2014
Summit International Awards
American Graphic Design Awards
Horizon Interactive Awards